The Right Word Can Bring Huge Value

By Vanessa DeDominicis

Trademarks are a fundamental piece of marketing and branding for companies in today’s market. They serve as an indication of a source and a badge of quality for their products and services.

Originally published in the Sep 14, 2012 issue of the Lawyers Weekly.

Read the article here: http://www.lawyersweekly.ca/index.php?section=article&articleid=1738